When opening the envelopes with the donations we found this one. I cannot tell what was exactly in the writer's mind, but I can tell that many of the participants on this kind of campaigns are actually thankful for the opportunity to help. And that kind of cheers me up, that people is actually very willing to help, and are just waiting for a good opportunity to do it. Maybe all we need to do is put better opportunities at the reach of their generous hands!
In a little more down-to-earth comment on what does a "good opportunity" means, one of the things I like of charity:water is the image of organization, effectiveness, compromise and responsibility they project. I think people is indeed willing to help and support, when they can see that their help will be used in a short time, in an important AND CONCRETE action, with full traceability of their founds. Some organizations have it tougher. Red cross for instance has great and huge over-the-world programs with an incredible impact, but that same fact makes it difficult for the donors to relate their personal contributions to the organization goals and achievements. I cannot say what is THE way to go, but I do think that there is something to be learned from the way charity:water (among others) drives its contributions-to-projects relation.
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